Intent*

This project combined branding, 3D visualization, and motion design to create a unique logo, a video piece and a motion design sequence for Intent*. The brand wanted a logo with a bubble-like aesthetic and chromed finishes.

I began with hand-drawn sketches, which I later vectorized in Adobe Illustrator. Once the design was approved, I brought the vector logo into Blender as an SVG, extruded it, and refined its organic shape in ZBrush, sculpting folds and curves to enhance the “bubble” style.

To achieve the final look, I applied chromed shaders in Blender, illuminated by a custom HDRI generated in Adobe Firefly, which provided the exact colorful reflections needed.

The second part of the project involved creating a short 5-second video, where the logo seamlessly morphed through different artistic styles. I used Adobe Firefly with the vector logo as input, generating AI variations based on prompts.

These were then refined in Photoshop and edited together in Adobe Premiere Pro, synchronized with the imagery provided by the client.

The result was a polished 3D logo and a dynamic animation that not only represented Intent* visually but also captured the evolving, community-driven energy of their brand.

The third phase of the project focused on a motion design sequence where the logo transformed into a phrase, later into a humanoid symbol, and then into the logo again. The client wanted the transitions to feel fluid and organic, similar to liquid or melting forms.

To achieve this effect, I experimented with AI-generated transitions using Adobe Firefly, generating transformations between key images and visual states. While this helped establish the initial motion direction, the generated results contained timing inconsistencies and visual artifacts that required extensive refinement.

I then brought all sequences into Adobe After Effects, where I manually corrected transitions, refined timing, and painted additional liquid motion effects frame by frame to create smoother and more cohesive transformations. This combinationallowed me to achieve a more polished final animation.

These are the first hand-drawn sketches I made of the logo.

The style was very childish, but it provided the basis for the final logo, which I then modeled in 3D.

This is part of the process in Zbrush, where I joined the meshes and modified their shape for accuracy with respect to the vector logo, and then sculpted folds to enhance the “bubble” style.

This is the setup for the lighting.

The most important thing was the HDRI, which I generated using Adobe Firefly, writing detailed prompts to achieve the specific colors as a reflection of the chrome material.