Intent*

This project combined branding, 3D visualization, and motion design to create a unique logo and video piece for Intent*. The brand wanted a logo with a bubble-like aesthetic and chromed finishes.

I began with hand-drawn sketches, which I later vectorized in Adobe Illustrator. Once the design was approved, I brought the vector logo into Blender as an SVG, extruded it, and refined its organic shape in ZBrush, sculpting folds and curves to enhance the “bubble” style.

To achieve the final look, I applied chromed shaders in Blender, illuminated by a custom HDRI generated in Adobe Firefly, which provided the exact colorful reflections needed.

The second part of the project involved creating a short 5-second video, where the logo seamlessly morphed through different artistic styles. I used Adobe Firefly with the vector logo as input, generating AI variations based on prompts.

These were then refined in Photoshop and edited together in Adobe Premiere Pro, synchronized with the imagery provided by the client.

The result was a polished 3D logo and a dynamic animation that not only represented Intent* visually but also captured the evolving, community-driven energy of their brand.

These are the first hand-drawn sketches I made of the logo.

The style was very childish, but it provided the basis for the final logo, which I then modeled in 3D.

This is part of the process in Zbrush, where I joined the meshes and modified their shape for accuracy with respect to the vector logo, and then sculpted folds to enhance the “bubble” style.

This is the setup for the lighting.

The most important thing was the HDRI, which I generated using Adobe Firefly, writing detailed prompts to achieve the specific colors as a reflection of the chrome material.