City Environment Commercial for Global Technology Brand.
This project was developed under the creative direction of Matthew Burwood as part of a commercial production featuring a moder city environment for a global technology brand.
My role focused on building, organizing, and optimizing the city assets that formed the foundation of the scene. Using Blender, I assembled a modern urban landscape based on Matthew's visual direction, adapting and refining buildings, materials, vegetation, and scene composition to achieve the desired look.
A significant part of the work involved modifying and optimizing shaders, including a custom window-lighting system that allowed greater control over color variation and visual emphasis throughout the city. I also managed asset integration, scene organization, vegetation placement, material adjustments, and overall optimization to ensure efficient rendering and production workflows.
One of the key focal points of the project was a custom designed building inspired by the client's brand logo. The building was further refined through material and lighting adjustments to stand out prominently within the rest of buildings.
The final visual effects, holographic elements, light trails, and color grading were developed by Matthew, my contribution centered on creating the environment, managing assets, refining shaders, and establishing the visual foundation for the the final commercial.
The center building was modified for these renderings
The center building was modified for these renderings
Thanks a lot for checking out this project!
