In this project, I created a series of neon casino signs for the WOW VEGAS commercial. Working under the creative direction of Martin Weisz at Verve Media.
I was given references and guidance while enjoying the creative freedom to design and develop these assets.
I was given references and guidance while enjoying the creative freedom to design and develop these assets.
These neon signs were modeled in Blender, utilizing poly modeling, curves, and meshes derived from vectors I created in Illustrator.
The signs were brought to life through baking and texturing in Substance Painter and Photoshop, ensuring that they complement the commercial’s aesthetic.
The signs, along with other assets, were integral in bringing to life the pathway that Paris Hilton walks through in the beginning of the commercial, contributing to the overall visual narrative.
These are vectors created in Illustrator which I import into Blender as .SVG files
and use to create the base meshes.
and use to create the base meshes.
This workflow helped me create a concept for the signs before modeling them in 3D.
Thanks a lot for checking out this project!
